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‘Just Another Player’ in Food Industry
Achieves Leadership Position

Another family owned/operated food industry client had achieved reasonable success over it’s 40+ year heritage, with better than $23MM in annual sales at the time we became involved.

. . . Working with senior management, we reviewed where the company was, where they wanted to be, what their capabilities (and limitations) were, their corporate structure, sales and marketing activities,... and a variety of other relevant factors. CMD issued a series of specific recommendations that were necessary to accomplish on an internal basis – things they really didn’t want to hear, but needed to – before the company was in a solid position to begin pursuing their desired position.

. . . With reluctance, the company accepted, and proceeded to implement the recommendations. Following the internal change, a new Identity and Corporate Positioning using various communications media/methodologies were implemented and aggressively promoted. Actions were taken and avenues were followed which went well ‘beyond the norm’ of what had been previously deemed practical for this moderately conservative client.

. . . Over the next 39 months, sales increased to in excess of $50MM. And thanks to strong positioning based on the required internal changes, this company took over the leadership position in its industry.

. . .  If indeed ‘imitation is the sincerest form of flattery,’ the client was ‘honored’ when their #1 competitor (and formerly #1 in the market, prior to our client’s taking over that position) began to implement the corporate positioning message developed specifically for OUR client, into THEIR materials.