New Business Development for an Industrial Oils Recycler
Over a sever year period, using a budget minded ‘6-times-a-year’ “awareness” mailing program to remind prospects as well as existing customers about the benefits of maintaining the quality of their industrial oils and lubricants, CMD helped this client grow it’s mailing list and its business base from approximately 100 industrial companies and 300 key buyers and/or influencers to almost 600 companies and 2100 buyers /influencers.
. . . While after seven years the program was still achieving its goals – in fact, a little too well – it was eventually discontinued, at the point when the client could no longer efficiently service the significantly increased demand for its ‘product’ consistently following each of the mailings... over and above the already increased business from the sustained growth.
Could a similar program perhaps help you achieve similar results for your company or organization? CLICK HERE for more information.
benefits of maintaining the quality of their industrial oils and lubricants, CMD helped this client grow it’s mailing list and its business base from approximately 
100 industrial companies and 300 key buyers and/or influencers to almost 600 companies and 2100 buyers /influencers.